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COORS BANQUET

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Golden Hour is our twice daily reminder to take stock of life’s many adventures—at sunrise, it’s the endless potential of the day ahead. At sunset, it’s looking back on a day well spent. So this year, we worked with our friends over at Coors Banquet to pay tribute to these kinds of moments. Introducing the Golden Hour Series: a three-part collection featuring stories of inspiring folks who work tirelessly to make adventure more accessible to all, along with limited-edition gear to support their efforts and inspire adventures of your own. At Coors, they believe that you only get out of life what you put into it and that ethos really struck a chord with us. So, we're proud to finally reveal the golden hour series, along with our custom Coors x Huckberry gear.

 

 

Part 1

Gregg Boydston

Meet Gregg Boydston, a professional photographer, firefighter, and former wildfire Hotshot. He spent six years as a Hotshot—double the typical timeline—putting out forest fires and honing his photography skills along the way. Gregg works to improve the lives of others by fighting fires, keeping families in their homes, and protecting our wild spaces for future generations. A lifestyle that exemplifies the Golden Hour spirit through and through—cheers to you, Gregg.

 
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Part 2

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Eeland stribling

Eeland Stribling IS a wildlife biologist, educator, fly fisherman, and stand-up comic. A man of many hats, Eeland’s passions take him to the outdoors, but it’s fair to say his heart lies with his community. Always educating young folks and working to make the outdoors a more welcoming environment, Eeland might just be one of the kindest, funniest, and most positive people we’ve gotten to know. Eeland lives a lifestyle that exemplifies the Golden Hour spirit through and through.

 
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Part 3

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DJ JAVIer

Meet DJ Javier, an artist, designer, surfer, and proud Santa Barbara native. DJ personifies a unique side of SB—one that is not only a source of constant inspiration, but one that creates an inclusive environment for people from all walks of life. His artwork—an emergence of surf, tattoo, bold colors, and Filipino influences—is showcased throughout his hometown, and loved by many. DJ makes creativity and adventure more accessible to all in his local community, and beyond—a lifestyle that exemplifies the Golden Hour spirit through and through. Cheers to you, DJ.

 
 
 
 

Responsibilities:

Project lead

campaign vision & concept

go-to-market strategy

Producer

Photo: Bryson Malone

Video: Perry Gershkow