HUckberry x toyota tacoma
FOR THE LOVE OF TACOS
Introducing Huckberry x TOYOTA TacomA - A 360 DEGREE CAMPAIGN CREATED TO CELEBRATE THE LAUNCH OF THE 2024 TACOMA VEHICLE. THE PARTNERSHIP STARTS WITH A collection of apparel and gear designed in partnership with the GRAPHIC design LEGEND Aaron Draplin, Inspired by retro Tacoma colors and logos, and tapping into the cult-following brand elements of the beloved “Taco” adventure vehicle. this collaborative collection bridges iconic nostalgia with functional and wearable adventure products, designed for TACO lovers OF ANY KIND. WE THEN TAPPED EXPERIMENTAL CHEF AND YOUTUBE PERSONALITY, BRAD LEONE, TO PUT OUR TACO GEAR TO THE TEST ON A ROADTRIP THROUGH THE EASTERN SIERRA DESERT OF CALIFORNIA (IN THE NEW 2024 TACOMA NO LESS) FOR A WEEKEND OF ADVENTURE, EATING THE BEST TACOS IN THE WEST ALONG THE WAY.
