HUCKBERRY X GRATEFUL DEAD
IF A BAND’S STATUS IS MEASURED BY ITS FANBASE, THEN THE GRATEFUL DEAD ARE NEXT-LEVEL LEGENDARY - SO WE MADE THIS COLLECTION FOR THE TRUE DEAD HEADS OUT THERE. KITTED OUT WITH CULT-FAVORITE ARTWORK AND CUSTOM CHAINSTITCHING, THIS LINEUP IS DESIGNED TO FEEL AS SPECIAL AS THAT BOOTLEG TEE YOUR DAD GOT IN THE PARKING LOT ON THE ‘83 TOUR.
Responsibilities:
Project lead
campaign vision & concept
Product creative direction and design
Photo ART direction: Aaron parra
Video creative direction: Kate West